Digital character brief checklist
AL-SIOOFEE Editorial Team · August 4, 2026
Practical steps before generating or designing an advertising character.
Key takeaways
- A clear brief reduces rework.
Level: Beginner · 12 min read
1. Define audience and context
Who sees the character and where?
2. Write the narrative role
Guide, presenter, brand figure, or campaign character?
3. Lock visual constraints
Colors, wardrobe, realism level, and exclusions.